Insights

Every claim here links its source with the date it was checked, every number is set so you can read it, and nothing is gated behind an email address.

23Posts published. Small, and growing on a fixed weekly rhythm rather than in bursts.

Editorial illustration of a seesaw balancing a newspaper and a billboard frame, crypto press release versus ads

Crypto press release vs ads: where the budget goes furtherOne permanent piece of coverage or a six-figure impression count: the same budget buys either. How to split announcement money and acquisition money for a crypto project.2026-09-01 The Teardown

Editorial illustration of a caliper measuring a plain cube, representing comparing crypto ad networks without published numbers

Crypto ad network comparison when nobody publishes their numbersMost crypto ad networks publish no minimum deposit and no rate card. A five-check method for comparing them anyway, using only their own pages, their FAQs and your own analytics, with examples fetched in August 2026.2026-09-01 The Playbook

Editorial illustration of a cursor arrow casting many identical arrow shadows, representing crypto click fraud

Crypto click fraud: what you can actually checkHow invalid traffic is formally defined, what the ANA found about programmatic waste, and the concrete checks any crypto advertiser can run in GA4 and server logs to catch click fraud without buying new tools.2026-08-31 The Playbook

Editorial illustration of an auction gavel beside a staircase of blocks, representing how an ad auction sets prices

How a crypto ad auction sets your priceFirst-price auctions, floors, and clearing prices, explained with published 2026 numbers. What you actually pay on a crypto ad network, why bids diverge from rate cards, and how to bid on thin competition.2026-08-31 The Playbook

Editorial illustration of an open passport with blank stamp outlines, representing country licensing for crypto ads on X

X crypto ads in 2026: the policy and the practiceX permits crypto ads with country-by-country licensing and bans ICOs and mining outright. Seven countries are closed entirely. What the financial services policy says as of August 2026, and how to plan for it.2026-08-30 The Teardown

Editorial illustration of an old mechanical vending machine with a coin slot, representing the A-ADS crypto ad network

A-ADS review 2026: what the oldest crypto ad network publishesA-ADS has run since 2011, takes budgets from $100, cites an average CPM near $0.03 and requires no KYC. This review covers what its own pages publish as of August 2026, what they omit, and who the model fits.2026-08-30 The Playbook

Editorial illustration of one large coin beside a small stack casting a long shadow, crypto advertising on a small budget

Crypto advertising on a budget: how to launch with $100What a $100 test actually buys on a crypto ad network, how to split it across one region group and one banner size, and how to read the results in your own GA4 before you decide whether to deposit again.2026-08-29 The Playbook

Editorial illustration of a balance scale weighing a cluster of dots against a cursor arrow, CPM versus CPC campaigns

CPM vs CPC crypto campaigns: how to choose in 2026One formula decides the CPM vs CPC question: CPC times CTR times 1,000 equals your effective CPM. We work the math with published 2026 rates and give a decision rule for each campaign goal.2026-08-29 The Playbook

Editorial illustration of a paper plane tethered to a weight, representing the constraints of Telegram crypto ads

Telegram crypto ads: costs and constraints for projectsTelegram sponsored messages give you 160 characters and a link that stays inside Telegram. What the ad platform's own pages say about format, rules, payment and revenue share as of August 2026.2026-08-28 The Teardown

Editorial illustration of a fan of blank cards with one card pulled out, representing Coinzilla alternatives

Coinzilla alternatives in 2026, compared on published numbersCoinzilla publishes few numbers. We fetched its FAQ plus the public pages of Bitmedia, Cointraffic, A-ADS and Blockchain-Ads, and compared only what each network puts in writing, as of August 2026, with our own model described for contrast.2026-08-28 The Playbook

Editorial illustration of empty picture frames in different proportions leaning on a wall, representing crypto banner ad sizes

Crypto banner ads: sizes, formats and what gets rejectedThe banner sizes accepted on PraxAds, IAB names and file weight guidance for each, the image-only format rule, and the specific reasons a human moderator will reject a crypto creative.2026-08-27 The Teardown

Editorial illustration of five doors with coin slots of different widths, comparing crypto ad network minimum deposits

Crypto ad network minimum deposit: $100 to €3,000Minimum deposits at five crypto ad networks, checked in August 2026: from $100 to €3,000 where published, and unpublished at the rest. We compare entry cost, payment rails, and what a failed test costs at each door.2026-08-27 The Playbook

Editorial illustration of a velvet rope barrier with one open gap, representing Meta's rules for crypto ads

Facebook crypto ads in 2026: Meta's rules in plain termsMeta requires written permission for five categories of crypto ads and none for several others. Here is where the line sits as of August 2026, which licenses Meta accepts, and what runs without approval.2026-08-26 The Teardown

Editorial illustration of a wooden signpost with blank arrows at a crossroads, representing Bitmedia alternatives

Bitmedia alternatives: minimums, formats, what's publishedBitmedia publishes a $300 minimum deposit and $0.25 minimum CPC in its FAQ. We compared those numbers against Coinzilla, Cointraffic, A-ADS and Blockchain-Ads, all fetched in August 2026, with our own model described for contrast.2026-08-26 The Playbook

Editorial illustration of a clipboard with wireframe blocks and empty checkboxes, a crypto landing page checklist

Crypto landing page checklist: what to fix before you spendPaid clicks are wasted on a page that loads slow, hides the product, or drops your tracking tags. A pre-spend checklist for crypto landing pages covering message match, speed, trust signals, and GA4 plumbing.2026-08-25 The Teardown

Editorial illustration of five paper price tags on a line, four turned away and one blank, representing unpublished crypto ad rates

Crypto CPM rates in 2026: the published numbersPublished crypto CPM rates run from a $0.02 case study to a €3 package rate across the networks that print one, checked in August 2026. We list every printed figure, where it came from, and what a floor price actually means when you bid.2026-08-25 The Playbook

Editorial illustration of a tall iron gate slightly ajar, representing Google Ads crypto policy restrictions

Google Ads crypto policy in 2026: what's actually allowedGoogle sorts crypto ads into three buckets: open, certified, and banned. Here is what the policy page says as of August 2026, which licenses count, and what changed for the EEA this month.2026-08-24 The Teardown

Editorial illustration of three doors of different heights with different coin slots, comparing crypto ad network entry costs

Coinzilla vs Bitmedia vs Cointraffic: entry costs in 2026One of these three networks publishes a minimum deposit. We fetched Coinzilla's FAQ, Bitmedia's FAQ and Cointraffic's site in August 2026 and compared entry costs using only figures printed on their own pages.2026-08-24 The Playbook

Editorial illustration of a funnel dropping dots into a jar, representing measuring crypto ad traffic in GA4

How to measure crypto ads in GA4 with data you controlA working setup to measure crypto ads in GA4: UTM conventions that survive case-sensitivity, the reports that matter, conversion tracking via pixel or S2S postback, and the three numbers to write down weekly.2026-08-23 The Teardown

Editorial illustration of a receipt spike holding blank receipts, representing the real cost of crypto advertising

Crypto advertising cost in 2026: the verified numbersWe fetched the public pricing pages of five crypto ad networks on the same day. Published figures run from a $0.02 case-study CPM to a €3,000 entry minimum. Here is what each network actually prints.2026-08-23 The Ledger

Editorial illustration of an open ledger with a magnifying glass over an empty page, symbolizing an ad network transparency audit

The crypto ad network transparency indexSix networks scored on one question: how much can you find out before you commit? First edition, small sample, and we do not win every column.2026-07-29 Open Books

Editorial illustration of a blank open ledger with a single ribbon bookmark, representing a transparency report at month zero

PraxAds month 0: what exists and what does notThe first transparency report, published before there is anything flattering to report. Two owned properties, zero external publishers, zero revenue, and the numbers we have committed to publishing every month from here.2026-07-29 Insights

Editorial illustration of two overlapping speech bubbles, one solid and one a dotted outline, symbolizing the trust gap in crypto advertising

Crypto advertising has a trust problem. Here's how we fix it.Bot traffic, hidden rev shares, and dashboards you're just supposed to believe. The crypto ad market runs on opacity. PraxAds is built on the opposite bet: transparency you can verify.2026-07-28