Short, because there is not much to describe. We are an advertising company that does not build audience profiles, which is unusual enough to be worth stating plainly.
What we collect
- Account data. Your email address, and whatever you choose to add: company name, website, Telegram handle.
- Campaign data. The briefs, creatives, budgets and flight dates you submit, plus the transaction hashes of deposits you make.
- Delivery data. Impression and click counts for ads we serve. This is aggregate: counts per placement per day, plus the coarse signals used to filter invalid traffic (IP, user agent, timing). It is not tied to an identity and it is not used to build a profile of anyone.
What we do not do
- We do not sell or rent data to anyone, in any form.
- We do not run advertising or social trackers on praxads.com, and we do not run anything at all until you have said yes. The section below names every cookie that can be set and what turns it on.
- We do not do cross-site behavioural targeting or wallet-level targeting. Campaign targeting is contextual: which site, which section, which geography.
Visitors to this website (praxads.com)
We measure which pages work. Where the law says to ask first, we ask first, and until you press “Allow all” on the bar at the bottom of the page nothing loads: no Google script, no request to Google, no analytics cookie. Press “Essential only” and the same is true, permanently. That covers the EEA, the UK, Switzerland, Turkey, Brazil, Quebec, China, Saudi Arabia and Nigeria.
Everywhere else, where the rule is opt-out rather than opt-in, analytics runs and the control below turns it off in one press. We would rather say that plainly than show everybody a bar and imply a choice we were not required to offer. Either way your answer wins: refuse in a country where we did not have to ask and you stay refused, agree in a country where we did and you are not asked again.
This is the whole of it:
| Cookie | Set by | What it is for |
|---|---|---|
| praxads_consent | Us, first party | Your answer to the question, so we do not ask again. Set whichever way you answer, including when the answer is no, because it is the record of the decision. It is the only cookie “Essential only” leaves you with. Lasts 180 days. |
| praxads_consent_required | Us, first party | Whether the country your request arrived from is one where we have to ask before loading analytics. One character, 1 or 0, written from the country our host already sees on every request. It is not a choice and it holds nothing that identifies you. Lasts 180 days. |
| _ga | Google Analytics 4, only after you allow it | Distinguishes one browser from another so a visit is not counted as several. |
| _ga_<property> | Google Analytics 4, only after you allow it | Keeps the state of the current session. |
Analytics reaches this site through Google Tag Manager, which loads GA4. Google is a processor for that data and it is subject to their terms rather than only ours, which is exactly why we ask before loading it rather than after. We do not use it for advertising audiences, we do not enable advertising features on the property, and we do not sell or share what it collects.
Changing your mind. Use the control below at any time. Turning it off stops the container loading and expires the _ga cookies this browser is already carrying, as far as a website can: they were set on our domain by Google's script, and expiring somebody else's cookie is best effort rather than a guarantee. Clearing site data for praxads.com in your browser is the version that always works.
Your choice is kept in a cookie in this browser. The control here needs JavaScript. Without it, clearing the cookies for praxads.com resets the choice.
The sign-in and sign-up pages load Google Analytics directly rather than through Tag Manager, and they obey the same answer: refuse, or say nothing yet, and nothing loads there either. They do not ask a second time, because the question belongs here rather than in the middle of signing up.
The logged-in dashboard at app.praxads.com is a separate case and is not covered by the control above. It measures the product for the account holder who signed up to use it, and it is being reviewed separately.
Who processes it
We are a small operation and we use standard infrastructure rather than running our own. These providers process data on our behalf:
| Provider | What it handles |
|---|---|
| Vercel | Hosting and request logs for praxads.com |
| Supabase | Account records, campaigns, transactions and uploaded creatives |
| Google (Tag Manager and Analytics 4) | Page and session counts for praxads.com, only after you allow it |
| Sanity | Published articles, no personal data |
| Telegram | Operational alerts to our own team, and support conversations if you choose that channel |
| Public blockchains | Deposit and payout transactions. These are public by design and permanent. We cannot delete them and neither can anyone else |
How long we keep it
Account and campaign records stay while your account is open and for as long after as we need them for financial records. Delivery data is kept in aggregate. Ask us to delete your account and we delete the account data. On-chain transactions are outside anyone's control, including ours.
Your requests
Email hello@praxads.com to see what we hold, correct it, export it or delete it. No form and no ticket queue. A person reads it and replies.