Crypto advertising has a trust problem. Here's how we fix it.
Bot traffic, hidden rev shares, and dashboards you're just supposed to believe. The crypto ad market runs on opacity. PraxAds is built on the opposite bet: transparency you can verify.
Ask anyone who has bought or sold crypto ads and you'll hear the same complaints: traffic that smells like bots, rev shares nobody will put in writing, payout thresholds that lock up your money, and dashboards you're simply expected to trust. The market runs on opacity, and both sides pay for it.
Opacity is the product, not a bug
When a network hides how revenue is split, buries measurement behind a one-way dashboard, and rejects publishers with no reason given, it isn't an accident. Opacity is what lets weak inventory sell at premium prices. The people it hurts are the advertisers who can't reconcile what they paid for and the publishers who can't see what they earned.
The opposite bet
PraxAds starts from a simple wager: in a market this cynical, being verifiable is a competitive advantage. Rev share is printed on the page. Payouts are on-chain, so a publisher can confirm the split instead of trusting it. Every campaign ships with standard UTMs so an advertiser reconciles results against their own analytics. Approvals happen in days, with a reason when the answer is no.
None of this requires better technology than the incumbents have. It requires being willing to show your work. That's the whole idea.