Insights
Every claim here links its source with the date it was checked, every number is set so you can read it, and nothing is gated behind an email address.
06Posts published. Small, and growing on a fixed weekly rhythm rather than in bursts.
How to actually run the thing.
The PlaybookHow to verify an ad network's numbers in your own GA4A vendor dashboard is a claim. Your analytics is a second opinion. Here is the mechanical way to get one, and how to read the gap when the two disagree.2026-07-29The PlaybookWhat crypto ads actually cost in 2026I went to six crypto ad networks and tried to find a price. Five of them do not publish one. Here is what is actually on the public record, and how to budget anyway.2026-07-29