Insights
Every claim here links its source with the date it was checked, every number is set so you can read it, and nothing is gated behind an email address.
23Posts published. Small, and growing on a fixed weekly rhythm rather than in bursts.
How to actually run the thing.
The Playbook
Crypto press release vs ads: where the budget goes furtherOne permanent piece of coverage or a six-figure impression count: the same budget buys either. How to split announcement money and acquisition money for a crypto project.2026-09-01The Playbook
Crypto click fraud: what you can actually checkHow invalid traffic is formally defined, what the ANA found about programmatic waste, and the concrete checks any crypto advertiser can run in GA4 and server logs to catch click fraud without buying new tools.2026-08-31The Playbook
How a crypto ad auction sets your priceFirst-price auctions, floors, and clearing prices, explained with published 2026 numbers. What you actually pay on a crypto ad network, why bids diverge from rate cards, and how to bid on thin competition.2026-08-31The Playbook
X crypto ads in 2026: the policy and the practiceX permits crypto ads with country-by-country licensing and bans ICOs and mining outright. Seven countries are closed entirely. What the financial services policy says as of August 2026, and how to plan for it.2026-08-30The Playbook
Crypto advertising on a budget: how to launch with $100What a $100 test actually buys on a crypto ad network, how to split it across one region group and one banner size, and how to read the results in your own GA4 before you decide whether to deposit again.2026-08-29The Playbook
CPM vs CPC crypto campaigns: how to choose in 2026One formula decides the CPM vs CPC question: CPC times CTR times 1,000 equals your effective CPM. We work the math with published 2026 rates and give a decision rule for each campaign goal.2026-08-29The Playbook
Telegram crypto ads: costs and constraints for projectsTelegram sponsored messages give you 160 characters and a link that stays inside Telegram. What the ad platform's own pages say about format, rules, payment and revenue share as of August 2026.2026-08-28The Playbook
Crypto banner ads: sizes, formats and what gets rejectedThe banner sizes accepted on PraxAds, IAB names and file weight guidance for each, the image-only format rule, and the specific reasons a human moderator will reject a crypto creative.2026-08-27The Playbook
Facebook crypto ads in 2026: Meta's rules in plain termsMeta requires written permission for five categories of crypto ads and none for several others. Here is where the line sits as of August 2026, which licenses Meta accepts, and what runs without approval.2026-08-26The Playbook
Crypto landing page checklist: what to fix before you spendPaid clicks are wasted on a page that loads slow, hides the product, or drops your tracking tags. A pre-spend checklist for crypto landing pages covering message match, speed, trust signals, and GA4 plumbing.2026-08-25The Playbook
Google Ads crypto policy in 2026: what's actually allowedGoogle sorts crypto ads into three buckets: open, certified, and banned. Here is what the policy page says as of August 2026, which licenses count, and what changed for the EEA this month.2026-08-24The Playbook
How to measure crypto ads in GA4 with data you controlA working setup to measure crypto ads in GA4: UTM conventions that survive case-sensitivity, the reports that matter, conversion tracking via pixel or S2S postback, and the three numbers to write down weekly.2026-08-23
Crypto press release vs ads: where the budget goes furtherOne permanent piece of coverage or a six-figure impression count: the same budget buys either. How to split announcement money and acquisition money for a crypto project.2026-09-01The PlaybookCrypto click fraud: what you can actually checkHow invalid traffic is formally defined, what the ANA found about programmatic waste, and the concrete checks any crypto advertiser can run in GA4 and server logs to catch click fraud without buying new tools.2026-08-31The PlaybookHow a crypto ad auction sets your priceFirst-price auctions, floors, and clearing prices, explained with published 2026 numbers. What you actually pay on a crypto ad network, why bids diverge from rate cards, and how to bid on thin competition.2026-08-31The PlaybookX crypto ads in 2026: the policy and the practiceX permits crypto ads with country-by-country licensing and bans ICOs and mining outright. Seven countries are closed entirely. What the financial services policy says as of August 2026, and how to plan for it.2026-08-30The PlaybookCrypto advertising on a budget: how to launch with $100What a $100 test actually buys on a crypto ad network, how to split it across one region group and one banner size, and how to read the results in your own GA4 before you decide whether to deposit again.2026-08-29The PlaybookCPM vs CPC crypto campaigns: how to choose in 2026One formula decides the CPM vs CPC question: CPC times CTR times 1,000 equals your effective CPM. We work the math with published 2026 rates and give a decision rule for each campaign goal.2026-08-29The PlaybookTelegram crypto ads: costs and constraints for projectsTelegram sponsored messages give you 160 characters and a link that stays inside Telegram. What the ad platform's own pages say about format, rules, payment and revenue share as of August 2026.2026-08-28The PlaybookCrypto banner ads: sizes, formats and what gets rejectedThe banner sizes accepted on PraxAds, IAB names and file weight guidance for each, the image-only format rule, and the specific reasons a human moderator will reject a crypto creative.2026-08-27The PlaybookFacebook crypto ads in 2026: Meta's rules in plain termsMeta requires written permission for five categories of crypto ads and none for several others. Here is where the line sits as of August 2026, which licenses Meta accepts, and what runs without approval.2026-08-26The PlaybookCrypto landing page checklist: what to fix before you spendPaid clicks are wasted on a page that loads slow, hides the product, or drops your tracking tags. A pre-spend checklist for crypto landing pages covering message match, speed, trust signals, and GA4 plumbing.2026-08-25The PlaybookGoogle Ads crypto policy in 2026: what's actually allowedGoogle sorts crypto ads into three buckets: open, certified, and banned. Here is what the policy page says as of August 2026, which licenses count, and what changed for the EEA this month.2026-08-24The PlaybookHow to measure crypto ads in GA4 with data you controlA working setup to measure crypto ads in GA4: UTM conventions that survive case-sensitivity, the reports that matter, conversion tracking via pixel or S2S postback, and the three numbers to write down weekly.2026-08-23