Crypto CPM rates in 2026: the published numbers

A handful of CPM figures. That's the entire published record of crypto CPM rates we could find across the networks we checked on August 22, 2026. Everything else in this market is quoted privately, negotiated by account managers, or discovered inside a bidding dashboard after you've deposited. Below is every printed number, its source, and what kind of number it is, because a floor, a case study figure, and a package rate are three different things.

Every published figure, in one place

• A-ADS: from $0.02 CPM, which is a case study low end, not a rate card
• Coinzilla: €0.2 CPM and €3 CPM, two price points named in an FAQ answer
• Bitmedia: $0.30 minimum CPM bid, which is a network-wide bid floor
• Cointraffic: no CPM published, the network runs CPM bidding and quotes privately
• PraxAds: not printed. Floors are shown per region and format in the campaign form before you commit

Sources: A-ADS homepage, Coinzilla advertiser FAQ, Bitmedia FAQ and Cointraffic advertiser FAQ, all as of August 2026.

What each number actually means

A-ADS's $0.02 comes from a case study on their homepage about BC.GAME, "keeping CPM minimal, starting from just 0.02 USD" (as of August 2026). A case study low end tells you the floor someone once hit, on some slice of traffic, in some geo mix. It doesn't tell you what you'll pay. Credit where due, A-ADS also takes bank cards and 16+ cryptocurrencies including Lightning, which is a far wider set of payment rails than our two stablecoins on three chains.

Coinzilla's FAQ names €0.2 CPM for brand awareness traffic and €3 CPM for premium traffic, as of August 2026. Two points, no curve between them. That 15x internal spread on one network is the clearest public evidence that "crypto CPM" without a traffic definition is a meaningless phrase. Coinzilla also runs formats we don't, including header and sticky banners, which matter if your creative strategy needs persistent visibility.

Bitmedia's $0.30 is a minimum CPM bid, per their FAQ as of August 2026. A bid floor is a starting line. Where you clear depends on how many other advertisers want the same impression, and Bitmedia publishing its floors for both CPM and CPC ($0.25) is more bid transparency than most of the market offers.

Cointraffic publishes no CPM figure. Their FAQ confirms campaigns run on CPM bidding with a €3,000 minimum per managed campaign, billed in EUR, as of August 2026. Their homepage also offers fixed pricing that locks specific placements for set periods without bidding, an option we don't sell, and one that genuinely suits advertisers who need cost certainty on a named slot.

Our numbers, and how to read them

Our own pricing is deliberately not in the printed record above. Minimum bids on PraxAds are floors per region and format, shown in the campaign form when you build the campaign, and a first-price auction clears at or above them. Screened placements cost a multiple of raw mixed-geo inventory on every network that segments traffic, and ours are no exception.

These are CPM floors per region and format, and clearing happens in a first-price auction with those floors as the minimum. When few advertisers compete for a slot, you pay at or near the floor. When more do, the price moves up from it.

Why the published range spans 200x

Three variables do almost all the work.

Geo mix is first. Traffic that's 70%+ Tier-1 costs a multiple of mixed-geo traffic on every network that segments it, and our own floors express the same variable per region. Placement type is second. A newsletter CPM and a run-of-site banner CPM aren't the same product at different prices, they're different products. Auction pressure is third, which is why floors and clearing prices diverge on busy networks and converge on quiet ones.

We'll say the blunt part once: any network quoting you one flat crypto CPM without naming the geo split and the placement is quoting you the number it wants you to hear, not the number you'll pay.

How to verify a CPM after you've paid it

A printed rate only matters if delivery is checkable. Every placement we serve carries UTM tags, so sessions land in your GA4 attributed to the exact placement, and you can divide your spend by your own session count instead of trusting a network-reported impression figure. We also bill on our measured impression count, which typically runs 10 to 20% below publisher-reported numbers, per the measurement notes we publish.

We don't publish aggregate reach yet. The network is in founding stage, and reach we haven't measured is reach we won't print.

As of August 2026 the published record of this market fits in one short list, seven figures across five networks, and two of those figures are the top and bottom of a single network's own range.