Vetted is a checklist, not an adjective.

Real audience, at a floor we publish.

A site needs monthly pageviews above the threshold, or a newsletter needs subscribers with an open rate that holds up. Below that we say no, and we say why.

Enough of the audience where the advertiser sells.

Tier-1 and crypto-adopted markets: US, Canada, UK, EU, Australia. Traffic that is cheap because nobody is buying it is not a bargain.

Traffic that arrives on its own.

Organic and direct have to be the backbone. Properties living on traffic exchanges, paid-to-click schemes or bought pop traffic are rejected outright, not discounted.

A domain with a history.

Three months minimum, and content in crypto, finance or adjacent gaming. No hate, no piracy, no scam promotion. A human reads the site, rather than a keyword filter.

Numbers that survive a cross-check.

We ask for three months of the publisher's own analytics, then compare it against independent traffic estimates. A gap we cannot explain ends the application.