Vetted is a checklist, not an adjective.
Every network in this category says its inventory is premium. Almost none of them will tell you what they checked. Here is ours, in full, before you spend anything.
What every publisher clears
A human reads the site and runs this list. Decisions come back within 48 hours, with the reason attached whichever way it goes.
Real audience, at a floor we publish.
A site needs monthly pageviews above the threshold, or a newsletter needs subscribers with an open rate that holds up. Below that we say no, and we say why.
Enough of the audience where the advertiser sells.
Tier-1 and crypto-adopted markets — US, Canada, UK, EU, Australia. Traffic that is cheap because nobody is buying it is not a bargain.
Traffic that arrives on its own.
Organic and direct have to be the backbone. Properties living on traffic exchanges, paid-to-click schemes or bought pop traffic are rejected outright, not discounted.
A domain with a history.
Three months minimum, and content in crypto, finance or adjacent gaming. No hate, no piracy, no scam promotion — checked by a human reading the site, not a keyword filter.
Numbers that survive a cross-check.
We ask for three months of the publisher's own analytics, then compare it against independent traffic estimates. A gap we cannot explain ends the application.
What you can buy
Three formats, bought in one place. Today a buyer has to run display, editorial and newsletter as three separate conversations with three separate invoices.
| Format | What it is | How it is measured |
|---|---|---|
| Display banners | Standard IAB sizes on vetted crypto sites. | Impressions and clicks measured by PraxAds, UTM-tagged to your analytics |
| Native / sponsored articles | Editorial placement, always labelled. | Impressions and clicks measured by PraxAds, UTM-tagged to your analytics |
| Newsletter sends | Dedicated or sponsored slot in a crypto newsletter. | Publisher-reported sends plus clicks we measure on the redirect |
How big is it, honestly.
Small. PraxAds is at founding stage and the useful thing we can do here is refuse to round up. The table is what exists — not what we hope exists next quarter.
Aggregate reach gets published as a real figure in the first monthly transparency report, once there is a month of measured data behind it. Until then there is no number here, because any number here would be a guess.
| Category | Formats | Status |
|---|---|---|
| Crypto gaming and platform reviews | Display, native | Live — owned and operated by PraxAds |
| Strategy gaming, crypto-adjacent | Display, native | Live — owned and operated by PraxAds |
| Crypto editorial and news | Display, native, sponsored article | In vetting |
| Crypto newsletters | Newsletter sends | In vetting |
| Free crypto tools and calculators | Display | In build — owned and operated by PraxAds |
Buy what has been checked.
Send a brief and we will only propose placements that have cleared the list on this page. If nothing fits, we will say that instead of selling you something else.